These B2B emails engage & convert

I specialize in driving results and revenue for marketing SaaS & service companies.

Build trust, nurture leads, and motivate customers to take action now instead of later…or never.

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"...his copy was so good we couldn't not work with him again! Now we regularly use Joe for a lot of our copywriting needs."

Amy Llambias, Head of Marketing @ Clarion Events
"...great at writing and editing across all our content, and...at supporting and helping coach others on our Crew to become better writers and copywriters."

Emanuel Cinca, Founder @ Stacked Marketer

“…a subject line genius.”

— Beth Brodovsky, Iris Creative

“...easily one of the best people to work with.”

— Michael Tandarich, The Tandarich Group

“…we've continually received compliments about how clear and concise the copy is…”

—Jason Vana, SHFT Marketing

Hey, I’m Joe.

I helped:

💰 Increase overall CTRs and conversions, drive 22% of all web traffic, and achieve 14% total revenue from email for Traffic & Conversion Summit with promotion and newsletter copy.

💰 Stacked Marketer get real clicks and conversions for sponsors by copy-chiefing and editing their newsletters and sponsor ads.

💰 10x a marketing firm’s event sales with email copy.

Get to Know Me

Most B2B emails suck. Yours shouldn’t.

Ever created a junk email account so you didn’t have to be bombarded by garbage B2B or vendor emails?

Or mass opened emails from companies because they never offer anything useful…feel AI-generated…are completely irrelevant to what you’re trying to accomplish?

Yeah. Me too.

Thing is, your email list is one of your most valuable marketing assets—IF you use it effectively.

I mean, other brands and businesses are. Why not you?

Problem is, most in-house teams treat email like a box to check. Another content distribution channel. A place to share “updates.”

And writing effective B2B copy is wayyy more time-consuming than many teams have the bandwidth for.

…Which is why I partner with teams that KNOW the power of email but don’t have the time or skill to create effective copy that sounds human, feels relational, and cuts through the noise.

Clients partner with me because they know:

✅ I hit deadlines and…

✅ Turn in work that needs 1-2 round of edits at most (I’ve got both the writing AND the editing chops).

✅ Help them capture the tone and style they’re after.

✅ Produce copy that engages and converts.

✅ Help them brainstorm ideas and angles that make their product or service look GOOD.

✅ Seamlessly join your team on Slack, Basecamp, Monday, or wherever you work.

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I write B2B emails that actually do business:

Promo emails

…that herd clicks and conversions.

Lead nurture & retention flows

…that engage clients / customers and keep them coming back.

Newsletters

…that drive clicks and web traffic.

My work at a glance

01

Traffic & Conversion Summit Email Copy

Clarion Events, the company behind world renowned conferences like T&C and Affiliate Summits East and West, brought me on to help them promote their events through promo copy and nurture their lists with newsletters.

Since partnering with me, they’ve seen higher clicks and conversions, and gained as much as 14% of revenue and 22% of all web traffic from their list alone. They’ve even used my copy to train their in-house content writers.

See the Copy

02

Stacked Marketer

I partner with this respected and successful newsletter as Managing Editor to coach their writing Crew, optimize their sponsor copy for maximum click-throughs, and maintain the quality, readability, and tone of their daily and weekly newsletters.

Not only has our partnership helped this newsletter’s sponsors see returns on their ad spend—it’s also helped the newsletter protect its brand and reputation as one of the most useful newsletters out there.

See the Copy