Engage & convert.

Run quality campaigns sooner, hit marketing goals, and impress executives with timely, tone-conscious copy that moves customers or clients to take action now instead of never.

Work with Me

“Joe is top in his class...”

—Audrey Madden, Huel

“…a subject line genius.”

— Beth Brodovsky, Iris Creative

“…professional, quick, always met deliverables and deadlines and his copy was so good we couldn't not work with him again!”

—Amy Llambias, Traffic & Conversion Summit

“…this is awesome…I want to reread this book after reading the email copy.”

—Katie Beers, Dynamic Catholic

“...easily one of the best people to work with.”

— Michael Tandarich, The Tandarich Group

“…a heckuva lively writer and editor.”

— Anthony Sacramone, Intercollegiate Studies Institute

“…we've continually received compliments about how clear and concise the copy is…”

—Jason Vana, SHFT Marketing

“…copy was great…workflow was super smooth.”

—Emanuel Cinca, Stacked Marketer

“…clear, punchy, clever writing.”

—Tim Hedberg, Podcasts Abbreviated

“…REALLY like the copy…”

—Adam Wright, supergreen tonik

You’re against the clock.

Writing effective copy is wayyy more time-consuming than you and your team have bandwidth for.

…Or your team is skilled in areas like content and execution, but not in writing copy that motivates and sells—and sounds like a relatable human while doing it.

And those AI outputs just…don’t…work.

Meanwhile, you're responsible for managing teams, hitting goals and KPIs, producing memorable marketing, and optimizing what’s working.

Love writing or hate it, you don’t have time for it.

Yeah…

This is why I partner with busy marketing directors and marketing managers like you:

To free up HOURS of your collective time, give you outstanding copy that’s fun to read AND sounds like a real human wrote it, and most important of all…engage and convert your target audience.

Hey, I’m Joe.

I helped:

💰 10x a marketing firm’s event sales with email copy.

💰 Increase overall CTRs and conversions for Traffic & Conversion Summit with promotion and newsletter copy—and killer angles.

💰 Develop Meta Ads creative for Huel. Several of my ads were so successful, Huel used iterations of them for months.

💰 Stacked Marketer engage readers and win real clicks and conversions for sponsors, despite a downturn in newsletter advertising and challenging tech updates like Apple Privacy.

💰 Increase qualified leads (and decreased poor inquiries) and call bookings for an Amazon Ads agency.

Get to Know Me

Clients partner with me because they know:

✅ I hit deadlines and…

✅ Turn in work that needs 1-2 round of edits at most (I’ve got both the writing AND the editing chops).

✅ Help them capture the tone and style they’re after.

✅ Produce copy that engages and converts.

✅ Help them brainstorm ideas and angles that make their product or service look GOOD.

✅ Seamlessly join your team on Slack, Basecamp, Monday, or wherever you work.

Could you use creative support?

Want more time to wipe tasks off your actual workload—and look good in front of your execs?

Work with Me

Stuff I’ve written

…Because you obviously want to see the goods before you buy them. And I respect that.

01

Traffic & Conversion Summit Email Copy

Clarion Events, the company behind world renowned conferences like T&C and Affiliate Summits East and West, brought me on to help them promote their annual Traffic & Conversion Summit—and to launch its flagship newsletter, T&C Insider.

Since partnering with me, they’ve seen an increase in click-throughs and higher conversions. And their executive team, many of whom are copywriters themselves, have loved reading every word.

See the Copy

02

Stacked Marketer

I partnered with this respected and successful newsletter as managing editor to coach their writing Crew, optimize their sponsor copy for maximum click-throughs, and maintain the quality, readability, and tone of their daily and weekly newsletters.

Not only has our partnership helped this newsletter’s sponsors see returns on their ad spend—it’s also helped the newsletter protect its brand and reputation as one of the most useful newsletters out there.

See the Copy

I’ll write you…

Emails

…that get opened, nurture customers, and make money.

Web copy

…that gets attention and makes your ideal customer want more.

Landing pages
& sales pages

…that engage and convert.

Full digital campaigns

…that position your product or service, make it as appealing and compelling as possible, and set you up for marketing and sales success.

Ads

…that grab attention and drive clicks and conversions.

What it will look like, step by step:

1. Get inside your brand & product

I ask you between 10–30 questions about your market, positioning, and more to understand your brand and product or service. When possible, I’ll even use your product or service. I also study your competitors to find ways we can make your copy more credible and compelling than theirs.
2. Understand your ideal customer

I kinda obsess over knowing your customers. I read your reviews and testimonials, and may even interview your customers so I can understand their context, triggers, and motives for buying from you.
3. Connect your product to your customer's deepest needs

Once I understand you and your customer, I assemble the copy so that what you offer connects with the most pressing goals, needs, and desires of your audience—setting you up for as much sales success as possible.
4. Deliver the copy

You receive the final copy in a Google Doc. I always create wireframes so you can get a visual sketch of how your copy will look in its context and format.
You tell me what you like and what you want changed, I make the changes, and when you’re happy, it’s all yours.