About me
Hey, I’m Joe.
For 10+ years, I’ve been helping multimillion dollar companies and organizations earn engagement and revenue from their email lists.
I worked in house for most of my career.
I started as a marketing assistant, managing and publishing blog and email content.
In my last role, I was a digital marketing manager at a nonprofit, handling everything from PPC to email.
…And it burned me out.
So I doubled down on copywriting.
I took courses. I read studied direct response giants like David Ogilvy, Joe Sugarman, and Dan Kennedy.
Then, I applied what I learned to my day-job. I interviewed donors and program attendees, re-envisioned and relaunched the weekly newsletter of the nonprofit…and doubled its open and click rates.
And in January 2021, I quit to build a copywriting business.
Since then, I’ve worked with major brands like Huel, Traffic & Conversion Summit, Stacked Marketer, and many others.
A short list of things I love and am motivated by:
Being husband to an amazing wife and father to two boys. They’re the best.
Training martial arts. I’m currently a 2nd degree black belt in taekwondo / hapkido.
Sipping beverages. Coffees and cocktails, baby.
Listening to records. My wife and I have a monthly date night built in: We take turns picking the record of the month, then listen with cocktails in hand.