2 Powerful Templates that Could Increase Your Conversions NOW
Hate to break it to you.
But if your customer or client sees your ad, email, landing page...
...and doesn't buy?
Then you should assume they never will.
I mean, sure. Maybe they bookmark the idea for later.
But the chances of them actually coming back are really small.
So your copy needs to create urgency.
Copywriting pro Stefan Georgi shared two mini templates for creating urgency, and they're so good, I’m sharing them here.
Watch the video below, or keep scrolling for the text.
Urgency Template #1: “Something Bad”
“Something bad has a high probability of happening in the very near future. And you're going to be screwed unless you know about it. So follow the advice I give you.”
You see this kind of argument a lot in financial and health copywriting.
But you can draw inspiration from this template for your industry, too.
Basically, tell your audience there's a big, bad change coming. Give them a sense of when that change is coming. And finally, show them how it’s going to affect them.
Get specific about what might happen.
Could they lose money or a massive opportunity?
Will it hurt them in some way?
Urgency Template #2: “Something Good”
Similar to #1, but with a few subtle changes:
Something good has a high probability of happening in the very near future. And you're going to blow it unless you know about it and follow the advice I give you.
Number two taps into the feeling of loss. The fear of, if I don’t act now, I could lose this forever…while other people get it.
Be Responsible with These Templates…
Never create a false sense of urgency. Be genuine. Be honest.
Because all it takes is one lie to lose trust forever…
Or to bring the wrath of the FTC down on your head.
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