Turn demos into sign-ups with the

Post-demo workflow

Getting prospects to attend a demo is one thing...

…But getting them to sign up is another.

Warm leads suddenly go cold. Your sales teams send follow-ups…only to get crickets.

Your dashboard shows more “closed-lost” contacts than you or your CEO are comfortable with.

Sales complains about your leads being poor quality. Marketing targets feel heavier than ever.

The Post-demo worfklow is 4 hyper-personalized emails designed to turn “maybe laters” and “let me chat with my teams” into “Yes, nows”:

  • Works with your existing sales process—no reinventing the wheel.

  • Proven personalized framework that addresses the exact objections prospects have when they're on the fence

  • Psychological triggers that create urgency without sounding desperate or pushy.

What it is

4 strategically timed, personalized post-demo emails that ease the decision-making process, soothe common objections, and drive action, delivered in 10 days (or less):

  • Custom objection-handling language based on your specific sales hurdles

  • Message templates for sales to use when personally following up

  • Performance measurement framework to track impact

  • 30-day optimization call to fine-tune based on initial results

How it works in 3 steps:

Insight & strategy

Within 2-3 days, we dig into your sales process, contact data, competition, and post-demo dropout points. You'll get a clear strategy that addresses why prospects ghost you after demos, with specific messaging angles that counter competitor FUD.

Launch

You get four personalized emails that hit prospect pain points, counter objections, and create urgency without desperation.

And we measure metrics that actually matter:

  • CTOR (to gauge how effective the strategy is)

  • Direct replies (the holy grail of email engagement)

  • Next-step actions (demo follow-ups, calls scheduled)

  • Early-stage product signups

Optimize

After 30 days, we analyze what's working and double down. We fine-tune messaging based on engagement and replies, and adjust timing so we can increase:

  • Conversion lift: What percentage of demos are converting to next steps?

  • Pipeline velocity: How much faster are prospects moving?

  • Revenue impact: Based on your average deal size, what's the actual dollar value?

Who is this for?

Marketing SaaS & service teams using HubSpot with low-engagement, poor-converting post-demo workflows.

Why me?

I’m a HubSpot partner, Singulate partner, and Copyhackers certified B2B email marketing specialist.

My team and I handle the planning, writing, workflow implementation, and optimization for you, so your team can focus on pushing demos while we optimize the demo to sign-up process.

Pricing

Done with you—$3,500

We handle the strategy, research, personalization, and copywriting, and offer the step-by-step guide to implementing and optimizing, PLUS consultation as you need it.

Done for you: Full launch & optimization—$7,500

Includes everything described above—only we handle execution and optimization for you.

Just take 2-5 minutes to give us access to your HubSpot CRM, and we’ll handle the rest!

FAQs

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.