It works in high stakes situations like hostage negotiation. And believe it or not, it works in marketing, too.

If your customer or client sees your ad, email, landing page and doesn’t buy, don’t assume they’ll come back.

Your customers want to know what’s in it for them. Here’s how to show them just that.

Not enough brands have this kind of “spine.” Which is good news for you.

85%–95% of your ads will fail or fatigue over time. Here are ways you can generate fresh ideas, fast.

Is your copy really as compelling as it could be? These 3 tricks may help.

Some marketing executives may hate me for saying it…

Getting these things in place will make your meetings go a lot smoother.

When is it time to hire a copywriter? Here are a few indicators you’re ready…

11 reasons why you need to hire a copywriter, plus 5 reasons why you shouldn’t.

Even marketers get it wrong. Let’s clear up the confusion and get to some examples of good—and bad—copywriting.

Do this first, or your customers will notice.

Don’t have a copywriter yet? Here’s how you can crank out headlines until you’re able to fill out your team.

A good welcome email can drive up to 320% more revenue per email basis than any other promotional email.

Here’s how to write one.

When 35% of subscribers open emails based on subject line alone, you better write a sticky one!

Does your marketing account for the availability bias of your prospect?